KCRW is one of Los Angeles’ most influential cultural institutions, reaching millions through FM radio, digital platforms, podcasts, and live events. However, its mobile app experience had fallen behind the organization’s growing ambitions.
The existing app was fragmented and unintuitive, built on outdated infrastructure that made it difficult for users to engage with content seamlessly. Listeners struggled to discover new programming, distinguish between live and on-demand content, and access membership benefits without friction.
